The Covid-19 Pandemic: An Unexpected Boom That Turned Video Gaming Into a Major Social Force

explore how the COVID-19 pandemic has led to a surge in video gaming and how it has become a major social force during these unprecedented times. We also discuss the ways in which video games have helped us evolve as a civilization and have contributed to social change.
Predicting the Future of Interactive Advertising in Video Games

Explore the future of interactive advertising in video games and how it is likely to continue to evolve with the rise of mobile gaming, streaming platforms, and new technologies like virtual reality and augmented reality. From native advertising to personalized targeting, there are many exciting possibilities on the horizon for companies looking to reach and engage with a gaming audience.
How Will The Rise Of Esports And Streaming Platforms Affect The Use Of Interactive Advertising In Video Games?

Esports, also known as electronic sports, is a form of competitive video gaming that has seen a rapid rise in popularity in recent years. It has created demand for interactive advertising in video games and on streaming platforms. With the advent of streaming platforms, such as Twitch and YouTube, esports has become a major source […]
The Impact of Esports and Streaming on Interactive Advertising in Video Games

Learn about the impact of the rise of esports and streaming platforms on interactive advertising in video games. From in-game advertising and sponsored streams to new advertising formats, find out how advertisers are reaching their target audiences through video games.