How Will The Rise Of Esports And Streaming Platforms Affect The Use Of Interactive Advertising In Video Games?
Esports, also known as electronic sports, is a form of competitive video gaming that has seen a rapid rise in popularity in recent years. It has created demand for interactive advertising in video games and on streaming platforms. With the advent of streaming platforms, such as Twitch and YouTube, esports has become a major source […]
Learn about the impact of the rise of esports and streaming platforms on interactive advertising in video games. From in-game advertising and sponsored streams to new advertising formats, find out how advertisers are reaching their target audiences through video games.