explore how the COVID-19 pandemic has led to a surge in video gaming and how it has become a major social force during these unprecedented times. We also discuss the ways in which video games have helped us evolve as a civilization and have contributed to social change.
Video Game Addiction: Exposing the Dark Secrets of How Game Developers Ensnare Your Mind and Keep You Hooked
Learn about the psychological techniques that make video games so addictive, including variable ratio reinforcement and the sense of accomplishment and progress. Explore the social aspect of gaming and how it can motivate players to keep coming back for more.
Explore the future of interactive advertising in video games and how it is likely to continue to evolve with the rise of mobile gaming, streaming platforms, and new technologies like virtual reality and augmented reality. From native advertising to personalized targeting, there are many exciting possibilities on the horizon for companies looking to reach and engage with a gaming audience.
Learn about the impact of the rise of esports and streaming platforms on interactive advertising in video games. From in-game advertising and sponsored streams to new advertising formats, find out how advertisers are reaching their target audiences through video games.